Give your friends a nudge to pledge to reduce their water usage too. When everyone saves, everyone wins!*
*For more information about the workings of the draw please see our terms and conditions.
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Today at midday, make the pledge.

By signing up to reduce your water usage by 10% this summer, you'll be entered into our draw with the chance to win one of over 50 cash prizes.

Only in Newmarket

The Smarter Drop Draw is an exciting experiment in saving water together.

the Smarter Drop prize fund will be growing. The more people save, the bigger the pot gets.

Visit our FAQ page for more helpful information

How can you reach your 10% target?

By saving around 15 litres per person, per day.
The people of Newmarket are leading the way!


A hose pipe uses as much as 15 litres of water every minute. Don’t splash away your cash. Try collecting rain water for your plants and washing the car with a good old fashioned bucket.


A 10 minute power shower uses 100 litres of water or more, so a more efficient morning could send you well on the way towards your target

to eco

Washing machines use around 70 litres of water per wash, for dishwashers it’s about 15 litres (which is actually lower than washing up by hand.)  Bring this down by using ECO setting and only washing full loads!


Grab a bucket

If you have a car, try washing it with 5 buckets or less. Using a hosepipe for just 15 minutes equates to 30 buckets of water.

bath time

A relaxing bath is fine every once in a while but as a full bath holds around 80litres of water try filling it only two-thirds full, instead of to the rim! More than 3x full baths a week can add £50 to your water and energy bills each year.

If it’s yellow, let it mellow

Ok, we’re not expecting everyone to do it every time, but each time you skip a flush you save 6-9 litres.

don't leave the tap running

When you leave the tap running you lose 6 litres of water per minute and get nothing in return. You wouldn’t watch money going down the drain would you?

fix that dripping tap

Dripping taps are just money running down the drain. If your tap dripped every second, all day, it would waste around 17 litres in just 24hours! That’s over 6000 litres and around £30 a year. And what if more than one tap is dripping?!

save money by saving water

The Smarter Drop is our campaign to make Newmarket the water saving capital of the UK. Our big goal is to get every household in Newmarket to reduce their water usage to 80 litres per person, per day, helping each save up to £120 per year* We’re bringing all of our newest and shiniest tools, technologies, tips and tricks to this great town, for you to try first.

* Based on a household of four, reducing their water usage to around 80 litres per person, per day.

our progress

If every household reduced their water usage to 80 litres per person, per day, it would mean a 10% decrease for the town of Newmarket. Check how we’re doing against our big goal here.